B&P USA Supports Massimo Zanetti Beverage Group in Icon Award Win

It is always a moment filled with pride when one of our clients is recognized an award, especially when as prestigious as the Friars Club Icon Award. This year, in fact, Mr. Massimo Zanetti, Chairman and CEO of Massimo Zanetti Beverage Group, was awarded the Icon Award for Philantropy by the New York Friars Club, … Continue reading B&P USA Supports Massimo Zanetti Beverage Group in Icon Award Win

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Championing every step of the coffee experience

The communication strategy for Massimo Zanetti Beverage Group had to address two needs of the client. First, financial communication of the IPO in the Milan Stock Exchange on the main international economic and financial newspapers. Second, the communication strategy was also aimed at maximizing the brand visibility across the main American financial outlets and specific … Continue reading Championing every step of the coffee experience

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