B&P USA Attending the Winter Fancy Food Show in San Francisco

As we just returned to New York from the Specialty Food Association Winter Fancy Food, we gather our reflections on the annual event, paramount for representing Italian food excellence internationally. The Specialty Food Association hosts the Fancy Food Show twice a year. The trade-only event ran Jan. 22-24, at the Moscone Center in San Francisco. … Continue reading B&P USA Attending the Winter Fancy Food Show in San Francisco

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Interesting Trends from the Summer Fancy Food Show 2016

This year the Summer Fancy Food Show recorded the highest attendance ever, with over 2,670 exhibitors showcasing their products from all over the world and thousands of international visitors. One big takeaway from the event is the unprecedented record growth of the specialty food industry, which in 2015 hit a record $120.5 billion in sales in … Continue reading Interesting Trends from the Summer Fancy Food Show 2016

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B&P USA Supporting High-Quality Italian Food Products at the Summer Fancy Food Show 2016

As each year, we actively participated to the Summer Fancy Food, in New York June 26-28. The event, America’s largest specialty food and beverage show, draws over 46,000 industry professionals, and it’s the premier showcase for industry innovation. The next big products. The next big companies. The next big trends. The main objective of our … Continue reading B&P USA Supporting High-Quality Italian Food Products at the Summer Fancy Food Show 2016

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Pomì: a traditionally Italian taste now also organic

Pomì, one of Italy’s most iconing tomato sauce brands, was established in Northern Italy in 1984. The same year it made its way to tables in the United States, bringing the unique flavors the Italian sun gives to its crops. Pomì sparked a revolution, being the first 100% Italian tomatoes to be available in carton … Continue reading Pomì: a traditionally Italian taste now also organic

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The Case of Identity Theft of Italian Food Products

Whilst reading the newspapers the other day, I came across an article on the latest figures from Coldiretti on the “identity theft” targeting Italian food products. The findings are shocking. In fact, according to Coldiretti estimates, for the first time ever the production of imitation Parmigiano Reggiano and Grana Padano have surpassed the production of the original product with … Continue reading The Case of Identity Theft of Italian Food Products

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A taste of Italian viticultural excellence

The main objective of our mandate was to widen the US media reception of the event VINO, highlighting the crucial role played by it as the leading wine event in New York. As a matter of fact, we received an official endorsement from Mayor Bill de Blasio confirming the key relevance of the Italian Wine … Continue reading A taste of Italian viticultural excellence

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A story of financial might made in Italy

The main objective behind the communication strategy for Clessidra was to position our client as the leading private equity fund for investments in Italy. In the process of doing so, we communicated the acquisition of the maison Roberto Cavalli. By combining elements of both the financial and fashion worlds, we gained exposure on several global … Continue reading A story of financial might made in Italy

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Championing every step of the coffee experience

The communication strategy for Massimo Zanetti Beverage Group had to address two needs of the client. First, financial communication of the IPO in the Milan Stock Exchange on the main international economic and financial newspapers. Second, the communication strategy was also aimed at maximizing the brand visibility across the main American financial outlets and specific … Continue reading Championing every step of the coffee experience

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Communicating the unique business philosophy of Brunello Cucinelli in the US

Brunello Cucinelli is an Italian maison operating in the absolute luxury goods sector which specializes in cashmere and is now one of the most exclusive brands in the international informal luxury prêt-à-porter sector, the expression of everyday luxury. The company’s business has always been conducted in the medieval hamlet of Solomeo, on the outskirts of … Continue reading Communicating the unique business philosophy of Brunello Cucinelli in the US

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Bringing Italian luxury kitchenware to Brooklyn

The main goals in the communication strategy for the client were to increase the brand exposure and awareness in the United States, communication of specific products, and increase the visibility of their new store in Brooklyn. We implemented specific communication strategies – both corporate and product – for each brand of the Group by targeting … Continue reading Bringing Italian luxury kitchenware to Brooklyn

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