During 2010 International Advertising Festival in Cannes Barabino & Partners gained the most important awards in this field, in the categories “Best Live Event” and “Best Integrated Communication”.
For the first time ever, an Italian PR agency won the award and, just to make it a bit more special, it gained two in different categories.
The project that allowed Barabino & Partners to win the awards was Heineken’s “Auditorium” event: a witty project that fooled some Italian men over their passion for football, and ended up with an unexpected surprise evening for them.
Beside the originality of the project, Cannes’ committee appreciated the effectiveness of the campaign, whose economic return was double the investment: even if only few people actually lived the event, Barabino’s PR and social media activity allowed the brand’s message to reach a far greater audience.
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