As each year, we actively participated to the Summer Fancy Food, in New York June 26-28. The event, America’s largest specialty food and beverage show, draws over 46,000 industry professionals, and it’s the premier showcase for industry innovation. The next big products. The next big companies. The next big trends.
The main objective of our participation was to support our clients in their communication efforts for their participation of the event.
Over 330 Italian companies operating in the food industry attended the Summer Fancy Food this year. Besides assisting our clients, we had a chance to establish a productive exchange of ideas with the main brands operating in the Italian food business. These dialogues offered us a chance to provide these businesses with our view and advices on the American food sector and how to best position those high-quality Italian brands in the US market as well.
The reason why we found that our expertise in the sector was very well received by these companies is connected to the exponential centrality of a business sector that is placing increasingly paramount attention to the certified origin and genuine quality of products on the tables of Americans across the country.
What transpired is that the right approach in communication and a correct education of the American consumer are today more than ever fundamental for any Italian food company trying to approach the US market.