B&P USA Supports VICENZAORO January 2018 with its Media Activities


VICENZAORO, The Jewellery Boutique Show is the largest European Show dedicated to the gold and jewelry sectors, a true Business Hub able to foster the meeting among the most authoritative personalities of the gold and jewelry world. The international platform represents the main access to European, Russian and Middle Eastern markets. The ideal Show to promote business transactions and relations. With various events throughout the year, VICENZAORO is the reference point for the sector and is the place where new trends, styles and designs come to life.


This year, in its 6 days, the event registered an important growth of buyers, a + 10% (compared to the January 2017 edition), coming from 130 countries and reaching over 36,000 total presences over several days. These numbers really confirmed the importance of the event as a global leader for the jewelry sector.


As media advisors to the event’s institutional organizer, Italian Exhibition Group, our attendance to the event was aimed at managing the media relations between the large number of international journalists and publications and VICENZAORO. This was carried out with a strategic approach aimed at best portraying the industry’s latest innovations and trends while highlighting the international prestige of the event, the first in the sector during the calendar year.

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