Ferrari is a name that has always been synonymous with the concept of Made in Italy and Italian Excellence worldwide.
We have been managing the Instagram account of the Ferrari New York Corporate Showroom, with the goal of best capturing and representing the excellence of a brand that has never ceased to attract the attention and dreams of millions of people around the world.
The online presence of a company represents its “business card”. Especially here in the United States, a successful communication strategy is not complete without an optimal integration between the online, offline, and social media dimensions. This is why, our company identified the crucial importance of a solid positioning across the various social media platforms. In the case of Ferrari, we created a framework aimed at conveying strategic messages and contents for Ferrari’s vehicles, boutique, and events organized by the Brand and contextualized in a concept along the thematic lines of “the most beautiful car in the world in the most beautiful city of the world”.
In a year, we led more people to interact and follow the Instagram page, while always ensuring that each post and interaction would perfectly fit within the broader strategy created by us and kept in constant interaction and collaboration with the Ferrari team in New York and North America overall.
Instagram page: @ferrarinyofficial
Photo Credit: Aldo Soligno (ZMG Synergies)