A jigsaw puzzle is not complete without the last piece.
Especially in the United States, in this point in time, a successful communication strategy is not complete without the integration between online, offline, and social media channels and platforms.
Creating valid contents is not enough. You need to be able to dig deeper in the different media platforms and adapt your strategy depending on whether you are operating on Instagram, Facebook, Twitter or each and every single platform populating the enormous social media world today.
At the end of the day, only the most versatile will emerge and will be able to differentiate their communication strategy and social media image from the rest of the competition.